About Nova Enterprises: cleaning business coaching built on real-world experience
Helping cleaning business owners build, grow and scale to $30K to $50K+ per month
Nova Enterprises is a business coaching company for cleaning business owners. Everything we teach comes from more than 16 years of hands-on experience building and running cleaning businesses, not from theory.
Meet our founder, Paul Borodenko
Paul Borodenko is the Founder & CEO of Nova Enterprises and a business growth strategist with more than 16 years of hands-on experience in the cleaning industry. He is also the founder of Allora Cleaning, a nationwide cleaning company and franchise system.
Nova Enterprises was built on that real-world experience. Led by Paul, our team has helped coach and train more than 1,500 business owners and entrepreneurs, with practical strategies, personalized guidance and proven business systems designed to speed up growth.
Read Paul's story: 16 lessons from 16 years building a cleaning company.
What we do
Nova Enterprises specializes in helping cleaning business owners build profitable, scalable and sustainable businesses. Our coaching covers every major part of running and scaling a cleaning business, from marketing, sales and commercial bidding to pricing, hiring, operations, CRM, automation and AI.
Our mission is to help cleaning business owners generate more leads, win more contracts, increase profitability, build stronger teams and scale toward $30K to $50K+ per month and beyond.
What We Believe
Clear SOPs and accountability beat heroics and late-night fixes.
Dashboards, margins, and unit economics drive decisions.
Balanced hiring, process design, and AI/automation unlock scale.
Simple, shippable improvements produce compounding gains.
Advice is cheap, installation is where results show up.
Programs We’re Known For
SOPs, lead gen, pricing, and hiring systems installed with you.
Cleaning Business Mastery
Self-paced training, templates and community access to build your systems at your own pace.
How we help cleaning business owners
- Marketing and lead generation:Build a steady flow of leads beyond referrals, from your Google Business Profile and local search to outreach that reaches the clients you want. Learn more →
- Sales and client acquisition:Turn inquiries into signed clients with a clear consultation process, proposals and consistent follow-up. Learn more →
- Commercial bidding and estimating:Walk through commercial sites, estimate labor and build bids for janitorial and post-construction work. Learn more →
- Pricing and profitability:Price every service for profit, stop undercharging and track margins by service type. Learn more →
- Hiring and team development:Recruit, train and keep reliable cleaners, supervisors and managers. Learn more →
- CRM setup and implementation:Choose and set up a CRM so leads, jobs, schedules and invoices live in one place. Learn more →
- Operations and SOPs:Document how work gets done, from client onboarding to quality checks, so your team can follow it without you. Learn more →
- Automation and AI:Use automation and AI tools to cut repetitive admin and respond to leads faster. Learn more →
- Client retention and business development:Keep clients longer with consistent quality and communication, and grow the accounts you already have.
- Scaling and growth strategy:Set clear goals, track the numbers that matter and build a company that grows without the owner managing every detail. Learn more →
The Nova Method
(6 Pillars)
Document the work so every job meets the same standard.
Move from doing the work to building the business.
Predictable leads beyond referrals.
Disciplined quoting and healthy margins.
Hiring, onboarding, scorecards and a steady meeting rhythm.
Clear numbers for profit, cash flow and growth decisions.
Who we serve
We specialize in coaching cleaning business owners, from new owners building their foundation to established owners ready to scale.
Offices, medical and facility accounts
Recurring home cleaning, deep cleaning and move-outs
Cleanups for builders and general contractors
Window cleaning, carpet cleaning and other professional cleaning services
What Cleaning Business Owners Say on Google
All 9 reviews from Nova Enterprises’ verified Google Business Profile.
"Working with Paul has been a game changer for my commercial cleaning business. Paul compressed years of learning into weeks. He's not teaching theory, he's sharing the exact systems and methods that built a seven-figure operation."
"The NOVA program has truly transformed the way I see my cleaning business. Paul is real, transparent, and truly wants everyone to win. What I love most is that this isn't just motivation, it's strategy. Systems. Structure. Real guidance."
"One of the best business experiences of my life. The program is a clear, step-by-step guide with video lectures and sessions with a coach, where you can go through each stage, ask questions, and receive valuable recommendations."
"Nova Enterprises provided outstanding coaching that truly helped me grow my cleaning business. The guidance was practical, structured, and tailored to my specific challenges, never generic."
"Paul broke everything down step-by-step in a way that finally made sense. The systems, templates, and strategies he provided helped me launch properly, understand outreach, and start getting leads much faster than I expected."
"Paul is one of the most business-minded and trusted people I've had the chance to work with. He brings a clear, strategic perspective to every conversation and focuses on practical solutions that actually move the needle."
"I CAN NOT say enough great things about Nova Enterprises! Not only did they deliver exactly what I needed, but I also learned so much along the way. We're now more productive, efficient, and profitable than ever."
"I was hitting a ceiling at $100k/month and burning time chasing the wrong clients. By applying Paul's strategies, I've doubled my revenue to $200k/month in just a few months. The best investment I've ever made in my business."
"I recently completed a 3-month coaching program and it exceeded all my expectations. Paul was incredibly attentive, insightful, and generous with his knowledge and time. I'm walking away with clarity, strength, and tools for years to come."
Why choose Nova Enterprises
Unlike traditional business coaching companies that rely mainly on theory, Nova Enterprises brings real-world experience from building, operating and scaling cleaning businesses. We understand the challenges you face, from generating consistent leads and winning profitable commercial contracts to hiring dependable teams and managing daily operations.
- Operator experience:Coaching from an owner who built Allora Cleaning into a nationwide cleaning company and franchise system.
- No one-size-fits-all plans:We start with your business, find the biggest opportunities and build the plan around them.
- Implementation first:We help you put systems in place, not just talk about them.
- Measurable results:Clear priorities, numbers you track and progress reviewed along the way.
- Built to run without you:The goal is a company that grows without the owner managing every detail.
Our goal is to help you avoid costly mistakes, strengthen operations, increase revenue and improve profitability.
Built for owners who want more than advice
