It is no secret that you need to be on the internet to be a successful small business. Facebook is the largest social network available with millions of users logging in everyday. This is where you want to be. Here are 9 reasons you need to have a FB business page.
1. Increase Awareness
While you are a business most birth workers are truly aimed at helping women through the birthing process whether that means getting business or not. We would rather you have the information you need rather than withholding information just to get money. Much about the natural birth world is that women are unaware that a problem even exists. This means a lot of what birth workers do is educate. Having a business page on FB allows you to create awareness of the maternity crisis here in the U.S. and a allows you a platform to not only educate the masses but give them a place to receive solutions to their problem (Your Services) once they are aware that they may need some help.
2. Drive Traffic
A FB business page is a great way to drive traffic to your business. Women tend to share stories, products, and services they like with each other and on other groups. This makes it more likely that their friends and other potential clients you may not have access to will get to check out your FB page and even your website. FB also has great features like a Check in button that allows people to say that they were at your business. This allows other people to know that you are a trusted place and will continue to drive traffic to your business.
3. Do Research
We all need to do research on our potential clients, our marketing efforts, and what is trending. A FB business page allows you to gather insights on these things. FB insights allows you to gather loads of information on your fan base such as their age, location, and interests. It lets you know how many people saw and liked a post. This allows you to track which of your posts are more popular and what kind of posts drive more traffic. You can also track how many likes you get and engagement of the page.
4. Get to More of Your Potential Customers
This plays on driving more traffic. By having a FB business page you are getting in front of more of your potential customers. You are able to be found by potential clients who are looking for you rather than those who you are just trying to find. People need to be able to easily find you. With millions of users checking their feed an average of 11 times a day you have the opportunity to get in front of a lot of eyes.
5. Build Relationships
The birth business is a bit different than other small businesses. Most businesses count on repeat business but other than subsequent children a birth worker is unlikely to receive repeat business any more than a few year apart. Women need to build a relationship with someone they may let into their birth space or help plan their birth. Women who are thinking about hiring someone or are learning about natural birth need to have a way to build a trusted relationship with you. A FB business page gives you a platform to do this. It also allows you a space to build relationships with others who may in turn refer their friends and family to a business they have been following that provides continuous quality content to them.
Your network is a huge part of your business. The more people you are able to network with and build professional relationship the better you will do. Knowing the right people will give you opportunities you never knew you had. Like other birth professionals pages and they will like yours so you have a space to share content and work with one another to provide women with great information.
7. It's Free
Who doesn't like FREE stuff? Creating a FB business page costs you nothing. Using free marketing where you can will save you money. FB is not only a free tool but it is an effective free tool.
8. Boost SEO
SEO stands for search engine optimization. This boils down to how easy it is for people to find your website when they are searching keywords. Google ranks your website. If people are able to find your FB business page by searching for keywords in Google that is a big win for your business.
9. You need to be mobile
We have turned into a mobile society. Everyone is on their mobile devices and you need to be able to get in front of them. One great thing about FB is that is converts your page for both desktop and mobile devices. People are able to check out your FB business page and locate your hours of operation, address, reviews, services, and call you directly from your FB page.
Hopefully these tips have helped you decided to create a FB business page for your birth worker business. If you are looking for more information on business tips for your birth worker business check out our Business Skills for Birth Workers E-course.
About the Author
As a seasoned birth worker and business major I wanted to take my two passions and combine them into one. Over the last seven years I continue to push myself to learn more and give more to those around me.