5 Reasons to Charge What You Are Worth
Years ago I made my first "big" sale. I booked a new client for $500. It was like that scene from 50 First Dates where Drew Barrymore is doing a happy dance in public. I'd like to tell you I continued to churn out big sales and charge what I am worth from there, but I didn't.
To be honest, booking a new client for $500 was far below what I was worth. It was on the coat tails of spending too much time giving things away for free or low cost. Self-doubt continued to creep in no matter how much experience or training I had.
Will I be good enough? Will people like me? Is all this hard work and sacrifice worth what I am charging? Will anyone actually pay me to do this?
Does this sound familiar?
One of the biggest challenges for many entrepreneurs is feeling confident in charging what they are really worth. Many of us, including me when I started, "hope" by giving things away for free and giving deep discounts we will be rewarded. In reality, "hope" is not a marketing strategy and will not only lose you money, it will gain you clients you don't want.
Do You Know Your Worth?
If you don't know your worth it is difficult to set your prices to reflect your worth. You cannot base your own work solely on what others are charging or what you "think" people will pay. It is all about the value not the dollar sign. Consider the following questions when brainstorming your own value:
Are you starting to get an idea of what your value might be? The average person most likely does not have the knowledge and skill-set you do. Even if you are one step ahead of someone else, that is still one step they do not have.
Kick Your Limiting Beliefs
Even the most successful people have thoughts of doubt creep into their head. The difference is successful people make the decision to live with intent and shift their mindset. No one ever accomplished anything by staying in their comfort zone. What limiting beliefs are keeping you from accomplishing the things you want in your business? Do you feel nervous when charging clients higher prices? Work through your limiting beliefs. Hire someone if you need or join MAKERS Success Academy for support.
Are You Working For the Right Clients?
Not everyone is the right client for you. Are you working with clients who want to pay you what you ask for or are they just looking for the cheapest deal? No matter what type of work you do, there will always be someone out there willing to charge less than you. Don't set a price just because it is lower than a competitor.
Make a choice to not discount yourself just to get clients. Make the choice to only take clients who are willing to pay what you are worth because they value what you have to offer. Clients who are hyper-price focused tend to end up consuming more of your time and causing more trouble than others. Working with difficult clients who do not value what you do creates a multitude of problems including lower self-confidence, higher incidence of self-doubt, and attracting more of those clients who don't value you.
Are You Ready To Get Serious?
The more serious you get about worth and intention the greater impact you will be able to have. Here are five reasons you should charge what you are worth:
1. More Focus. When you are not getting the $$ you need you are constantly hustling to get your next lead and your next client. When you have good revenue coming in it frees you up to have more time to focus on the important things. You can step back and take time on your content instead of trying to produce mass quantity. Quality over quantity. You can focus on creating more of the content that brings you the most clients. You can focus on doing more of what you love with those you love.
2. Better Content. Not only will you have more time to focus, you will be able to create better content. Being able to invest in your self and your business means you are able to create better things for your clients.
3. Reach More Clients. Stop making it about you and remember it is about your clients. If you have something of value then you are doing the world a disservice to not have your value out in the world to more people. Get your story out there. Invest in marketing and advertising to get in front of more of those right clients. You don't have to start big, but investing back into your business is a big part of being successful. If you are charging what you are worth you will have the means to reinvest in your business.
4. Deeper Connections. Once you reinvest and start charging what you are worth you will have more time to make deeper connections with your ideal clients. You will be able to spend more time creating experiences and devoting your skills rather than spreading yourself thin and trying to do it all. When you try to do it all you are not able to do things to your best abilities. Outsource things you are not good at or don't want to do so you can spend more time on the things in your business create trust, connections, and loyal clients.
5. Bigger Impact. Most entrepreneurs become entrepreneurs because of two things; freedom and impact. Both of which usually require a certain sum of money. Not everyones freedom looks the same nor does their desired level of impact. Do you desire to be a part of something bigger than yourself? Do you want to contribute to causes you are passionate about? Charging what you are worth allows you to leverage your earnings to create a bigger impact.
My goal is to be able to give more into causes I am passionate about than I live on from my business. To do that I need to charge what I know I am worth. I would have never been able to accomplish any of my goals if I had not started charging what I am worth.
Next time you get down to business and feel anxious about charging what you are worth, remember to focus on the benefits to everyone involved; you, your business, your clients, your audience, and all the other people who are touched by the things you do.
Comment below: What is the #1 thing you feel is holding you back from charging what you are worth?
30 Days to More Gratitude
How to Make Gratitude Central to Your Personal Growth in the Coming Year
One thing I frequently hear from people is they want to be happy. Makes sense if you believe happiness is key to success.
The definition of gratitude states, the quality of being thankful; readiness to show appreciation for and to return kindness. Gratitude runs deep. It is so easy to get swept up in the daily ho hum of life that we forget to stop and show gratitude for what we have.
“It’s a scientific fact that gratitude reciprocates.” – Matthew McConaughey
My 30-Days of Gratitude
I am a firm believer in gratitude and usually go out of my way to show my appreciation. Sometimes I get caught up in the hustle and bustle of raising 4 kids and running my own business. So I decided to find my gratitude again with 30 days of gratitude .
As I round out my 30 days I feel more humble, more grateful, and happier because of my intentional gratitude. Whatever your goals are for 2019 I bet you could use a bit more happiness. Everyone could benefit from more happiness in their lives. Here are five rules that can help you with your 30 days to more gratitude.
5 rules to more gratitude
1. Find gratitude in everything. You can find gratitude every day. I find the smallest of things in life are often those that go without notice. Appreciate the good things you have in life, because they all are worth being thankful for. Many of our lives are wrought with struggle but each and every one of us has something to be grateful for. Did you get your mail delivered? Do you know how to read? Do you have someone you can tell your day about?
2. Find gratitude in your challenges. Gratitude can also be found in seemingly negative experiences. How has a challenging event or situation help shape you into the person you are today? You may even find gratitude in past failures. Challenges and failures often teach us lessons that lead us to success in the future.
3. Keep Track. Take time every day and be mindful of what you are grateful for. Keep a gratitude journal and write down things you are grateful for. This does not have to be complicated or time consuming. Write three things every day and try not to repeat any. If you don't take the time to acknowledge the things that you have now that you're grateful for then you will always be reaching for the next thing and it will never be enough.
4. Let others in on your gratitude. Everyone like to feel appreciated. Let them know. Go out of your way to share your gratitude with others. That doesn’t mean to go tell everyone about you, you, you. It means to go out of your way to tell others you appreciate them. Go out of your way to thank people during your daily interactions. A little bit of gratitude goes a long way.
5. Give. When you are in a mindful state of gratitude you expel positive energy. You can have more gratitude by giving to others. This could mean donating your time by volunteering or giving physical things like used items or money to those in need.One thing I enjoy doing is participating in random acts of kindness. For me giving to others makes me happy so I guess one could say I do it partially out of selfish reasons. At the same time you never know if your act of kindness could be the difference in someone’s life that changes it forever. Giving makes me feel like I have an impact and also makes me grateful that I have the ability to give to others in need.
If you are looking for more ways to have more gratitude join the MAKERS 30-day Gratitude Challenge to find more happiness in 2019.
How do you become successful? While success has different meanings for everyone most people define success in terms like happy, financially sound, and fulfilled. Sometimes it helps to emulate what other people are doing in order to be more like them.
Success is more than just luck. Success is a skill that you learn and also a mindset. Many successful people have shared things that they do that contribute to their success. Here are a few habits you might want to try for yourself.
Keep a daily journal.
Use your journal to write out what you want your life to be like. Journaling empowers you to take your ideas and turn them into realities. Write down your vision for the future, your goals, and your dreams.
Surround yourself with positive people.
Don't let negative people hold you back. Negativity generally comes from unhappy people and those who envy you. Happy successful people don't tear other down.
Write down your gratitude.
Every day write down three things you are grateful for and one daily affirmation. At night you can also write down three amazing things that happened that day. The daily practice of writing down what you have to be grateful for, and reflecting upon who you want to become, can help you rewire your brain and improve your happiness.
Deprioritize opportunities which don't fit with your goals.
It is okay to delegate or even say no to tasks that do not support your goals. It is often tempting to say yes to every opportunity or task that comes your way but if it is not getting you to where you want to be then think about putting it on the back burner if there are other priority things to get done that do directly relate to your ultimate goals.
Work out for a strong body, which holds up a strong mind.
Having a healthy strong body will impact your mental fitness. Adopt daily lifestyle habits that are health and support a healthy body. Regular exercise, adequate hydration, limit/elimination of toxins, and healthy eating habits go a long way to making your body and mind a strong effective tool for you. Exercise also gives you energy and gives you feel good hormones to boost your day.
Make extra efforts to stay organized.
Making lists and setting daily goals helps you stay focused each day. Download a few apps like Evernote or Google Calendars to keep things organized.
Keep balance in your life.
Don't let your work consume you. Make sure you are able to make time for sacred time where you disconnect from your work life and enjoy life. Take time to meditate.
A huge majority of successful people read. They read a lot, devoting about 30 minutes a day. Thing is not reading posts on Facebook for 30 minutes, but actually reading nonfiction like biographies, history, or self-help books.
I listened to a great productivity talk by Scott Hanselman the other day. While this speaker is more on the tech end of his profession the ideas that he talks about cross over the barrier to the birth industry. Here is an overview of the ideas he had and how they relate to those in the birth field. This includes those just starting out and those who have already been working in the birth field. Here are a few tips to get you on the way to a more productive space.
Start Now and Go All the Way
According to a survey from AtTask, employees only spend 45% of their time doing primary job tasks. Wow! That means less than half of your day is spent doing unproductive things. Some of the things that take up this time include checking emails, interruptions, talking with other employees, sitting in meetings, and tending to personal tasks. Who really wants to run their birth business this way?
Less can be More
Many of those who have a birth business are not working for someone else. This makes it even more important to not fall into bad habits like staying up late to “catch up.” It can be hard to set aside time to work when you are not heading into the office from 9-5.
Effective Vs. Efficient
Sort Your Incoming Information
Incoming information needs to be sorted. This includes e-mails, invoices, newsletters, bills, phone calls, blogs, instant messenger, phone alerts, ect. We sometimes find ourselves so wrapped up in details that are not important. It is like we are trying to put a band aid on a hemorrhaging mom while in the other room there is a mom that needs help deciding what evidence based practices she wants to include in her birth plan. We need to focus on the things that are within are ability and are important to us. The hemorrhaging mother may be something we want to help with but unless we are a midwife we are not trained or capable of helping. While the above example is a bit extreme it gets the point across. If we are too busy trying to answer questions on the homebirth Facebook group that we missed an message from a women wanting to know if today is a good day to come for an interview, then we are focusing on the wrong details.
It is Okay to Drop the Ball
There are three different kinds of work; work that has been scheduled, work that just appeared, and defining work (where you sit down and think about what you are going to work on). We should be spending more time on the last type and plan what our work time will look like.
Hansleman mentions David Allen’s practice of using the “Four D’s”:
Example # 2 You get a pop of survey to find out what kind of personality you have. It will take more than a few minutes to complete. In order to be productive you need to pick an option. Will you drop it and not come back to it because it is not important? Will you delegate it for one of your partners? Will you save the link and do it later because it is something that truly will help you understand yourself and how you run your business?
According to Hanselman, we should be “dropping as many good things as you can.” Dropping the ball is sometimes the right answer. Many of us, including myself, fall into the overachiever section. This makes saying “No” incredibly difficult. You must remember that the guilt of saying “Yes” is often more difficult than if you just say no in the beginning. If something is important enough it will come back.
Get that Weight Off Your Back
Another big productivity downer is what is known as psychic weight. This is the intangible feeling of weight from our list of to-dos in our life. Get as many of these to-do’s off your list if they are not important to your goals. Those 15 hours of back seasons of Lost or Breaking Bad will still be there when you have time to get to them. They should not be scratching at the back of your mind as you are trying to work.
This is when you will reflect on the things you were able to accomplish and if there were things that you were not able to accomplish than you should think of ways to better set yourself up for next week. It should not be a day to beat yourself up for not meeting your goals. Set yourself up for success. Don’t set up “guilt systems.” Guilt systems are that huge list of things you want to get done or read for the week that is really not feasible.
Schedule Your Pomdoro
Identify your incoming data streams: Twitter, Facebook, Google, E-mail, direct mail, texts, Skype, comments, contact forms, Instagram, live video streams, DVR, live TV shows, voicemail, ect. Sort through these data streams and choose which ones need to be turned off in order to be productive.
While in your Pomodoro be aware of your internal interruptions. This is all the times you hear your Facebook messenger go off and you pop over to see who it was or you just pop over to check on your e-mail. The first objective is to be aware of the number and type of internal interruptions you have. Observe them, accept them, and schedule them or delete them. Just being aware of these interruptions will help you participate in them less frequently. You may have a note on your internal interruptions that looks like, “I had 10 internal interruptions during my two Pomodoro session on Monday,” and then “I had 3 internal interruptions during my two Pomodoro session on Friday.”
Establish E-Mail Habits
Do not check your email in the morning. If you respond, they will respond back. Tending to e-mails first thing in the day can promptly take over your work time. Your behaviors teach other people how to treat you. If you want to spend your mornings responding back and forth to messages than go ahead but if your do not want that to happen don’t do it. Don’t put energy into things you don’t want more of. Schedule a time to check email. Put it on your calendar. Then be done with it. When responding to e-mails try to match them to the length of the sender. If they wrote a few lines, then respond in a few lines. If they wrote a few paragraphs consider making it a longer e-mail.
You could also go with the five sentences approach. This is when you make it your personal policy to only write five sentences as a response to an email regardless of recipient or subject. If you are using email as a chat you are using email wrong. Unless you are doing an e-mail campaign. E-mail is not where business happens. Meetings is where business happens. Email is where you start to establish plans and then you build upon them in meetings.
Don’t Multitask Unless you are Doubling-up
Get Tools to Help
Get some tools to help you get on track. We live in time where there is an app for everything. Get some. Evernote is a great app to take notes and make lists that is available in the cloud so you can access it where ever you go. OneNote is also a great app to organize notes, to-dos, and other things you need to keep organized. Instapaper is a program that takes all the things you want to save and read for later into your own personal digital newspaper to read when you have time. Bookmark things. Don’t keep 20 tabs of things you are going to come back to later. You won’t and it is distracting.
Think about what you can downsize and what interruptions you can throw out.
If it is not helping me to make money, if it’s not improving my life in some way, it’s mental clutter and it’s out.” _Christopher Hawkins
Let someone else be your expert. We live in a very DYI culture. You do not need to be an expert on everything. Let other people be an expert for you. Know what you need to know and let other people know things for you.
MAKE YOUR OWN SUCCESS
Today is your day. You are the only thing standing in your way.